Choosing a color palette is one of my favorite parts of the branding process. It has a huge impact on the brand style as well as the overall look and feel of the brand.
Sticking to your color palette is also one of the easiest ways to ensure your marketing materials and social media posts stay on brand so that you can build brand recognition!
However, it’s easy to get overwhelmed by all the choices though when it comes to choosing the colors for your brand. Where do you even start??
Luckily, I’ve got a solution for you! (And it’s so easy!)
I’m sharing my favorite trick for creating a stunning color palette for your brand!Read More
Mood boards are a great way to capture the overall essence or feeling that you want for your brand and the perfect place to start defining your visual style.
Mood boards are super easy to create in Canva, and I’m sharing the 4 steps to take to create one for your brand!Read More
Have you ever wondered what makes a website look truly professional? Sometimes it’s hard to pinpoint exactly what makes one website stand out from the rest, because it’s usually a combination of beautiful design with a strategic & functional structure.
I’m sharing some of my top design secrets that you can use to make your own website more beautiful, professional and functional!Read More
There’s no denying that photos can make or break a website! Great photos go a long way in helping to convey the personality and positioning of your brand. Ultimately, you want photos that feel right for you and your brand, fulfill your photography needs and fit your budget!
Here are my 3 tips to help you find the perfect stock photos for your brand and website.Read More
Whether you’re getting a logo designed, or working on a complete brand overhaul, working with a graphic designer is a lot easier when you understand the terminology they’re using!
Although I do my best not to use industry jargon, I still sometimes forget that some terms are not common knowledge. To help with this, I’ve put together a comprehensive list of words that are commonly used in the brand design world.Read More
Planning and writing content for your website can be one of the most difficult parts of getting your business online. What should you write? How many pages do you need and which ones? On top of that, your website content needs to be strategic, not just sound nice.
I’m sharing my simple 3 step process for planning your website content.Read More
Designing a visual brand for your business is fun and satisfying!
But before you dive into fonts and colors, there’s a few questions that you need to answer to ensure that your brand is not only stylish, but strategic too! To get you started, I’m sharing 5 of the most important questions you need to answer before you start designing your visual brand. This will help guide the design direction so that you can make decisions that will support your business goals!Read More
Mood Board, Brand Board, Style Guide….when it comes to branding your business, all of these terms can get confusing! I’m breaking down everything you need to know about branding documents for your business.Read More
There’s lots of reasons to love Squarespace—from their simple, modern aesthetic to their maintenance-free platform. I’m breaking down my top 10 reasons why I made the switch from WordPress to Squarespace.Read More
You know that having a strong, cohesive brand for your business is important, but do you know why? I’m sharing 7 ways that your brand can help your potential customers know, like & trust you.Read More