7 ways your brand helps potential customers know, like and trust you
You’ve probably heard that having a strong, cohesive brand for your business is important, but have you ever thought about why that is?
There’s a famous quote in the marketing world that says,
“All things being equal, people do business with, and refer business to people they know, like and trust.” ~Bob Burg
Your brand is the foundation you build to help potential customers know, like and trust you.
Today, I’m breaking down 7 ways your brand can help you to build that solid foundation.
Before we dive in, let’s quickly chat about what your business brand really is.
Your brand is the complete experience your customers have while interacting with your business.
This includes visual aspects (logo, colors, fonts, images) and non-visual aspects (mission, tone, positioning, customer service, etc.)
Taking some time to consider all aspects of your brand experience -- from the moment a potential customer lands on your website all the way through purchasing your product or service, and everything in between -- can really elevate your business and help you to stand out in this crowded online space.
Now that you’re clear on what your brand includes, here are 7 ways your brand helps potential customers know, like and trust you:
Your business mission helps to not only guide your brand, but also to clarify how you serve your potential customers. When your customers understand exactly what you do, it’s easier for them to buy from you.
2. Visibility & Recognition
A strong, cohesive visual brand helps you stand out and get recognized in a very crowded online space.
Your brand gives you an opportunity to speak directly to your ideal potential customers. Customers are more likely to remember, like and buy from a brand that resonates with them.
4. Likeability & Personality
Your brand also gives you an opportunity to showcase your personality, which makes you relatable and likeable. Customers are more likely to engage with a brand that shares the face behind the business.
Keeping your brand consistent and cohesive positions you as a business that can be trusted. Delivering on your promises (aka amazing customer service!) will also go a long way in increasing trust.
Investing in your brand and marketing shows that you care about your business and positions you as an expert in your field.
BONUS REASON (FOR YOU!)
If you feel proud of your brand, you’re more likely to share what you're up to in your business -- which makes marketing a whole lot easier!