3 bonus elements to include on your contact page that will help you book more clients
How much time did you spend designing your contact page?
Not long? I thought so! And you’re not alone. Contact pages are often an after-thought. Throw up a contact form, a phone number and address if you have a physical address, and maybe hours and a Google map if you’re feeling fancy!
However, for most business owners, your contact page is actually a pretty important page! It’s where you want your potential clients to end up so that they get in touch and hopefully hire you!
So how can you take your contact page from basic to booking more clients? I’m sharing three elements that you can add to your contact page that will help you do just that!
#1. Answer their burning questions
By the time a potential client clicks over to your contact page, they are definitely interested in exploring working with you. You can help them feel even more comfortable with the decision to hire you before they even get in touch with you by answering any questions they might have about working with you.
Put together a list of questions that potential clients often ask before hiring you, either in inquiry e-mails or discovery or consult calls. You can answer some of the main ones right on your contact page, or link to a separate FAQ page if you tend to get a lot of questions.
#2. Include your response times
We live in a world where we expect instant responses, so it’s easy to forget that often there’s an actual human on the other end of a contact form! To avoid disappointing clients or having them turn elsewhere while they wait for a response from you, it’s a great idea to let them know what to expect after they press send on that contact form.
This could be as simple as stating that you’ll get back to them within 24 hours or the next business day, or you might include some notes about what kind of response they can expect from you.
#3. Ask qualifying questions
Save yourself and your potential clients some time (and back & forth emails) by asking for any information you need from them upfront so that you can give them a detailed response or recommend specific service packages, etc.
For example, as a web designer, I might include questions on my contact form such as:
Do you currently have a website?
Are you looking for a website refresh or completely new design?
What time frame are you hoping for?
What is your budget?
This kind of information will help me get to know the potential client and their needs right away so that I can quickly determine if we’re the right fit to work together and reach out with information on the best design package to suit their needs.
When thinking about your contact page, it really comes down to two questions to always keep in mind:
What does a potential client need to know before hiring me?
What do I need to know about a potential client to ensure we’re a good fit?
Hopefully these tips will help you save some time and book more clients from your contact page!